Glossary
Key Performance Indicator (KPI)
Number of Customers Retained. Percentage of Market Share. Net Promotor Score. Average Ticket/ Support Resolution Time: KPIs are measurable values that demonstrate how effectively a company is achieving key business objectives.
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3D Cell Culture
3D Printing
A
A/B Testing
Accelerator
Advisory Board
Aeronautics
Agile Project Management
Alpha Test
Alumni
Angel Investor
AplusB
Art Management
Artificial Intelligence
Augmented Reality
Austrian Business Agency (ABA)
Austrian Startups
Automotive
Autonomous Robots
a
aws
B
B2B
B2C
B2G
Banking and Finance
Benchmark
Beta Test
Big Data
BIM
Biohacking
Biotech
Black Swan
Bleeding Edge
Blockchain
Blue Ocean Strategy
Blue Sky Thinking
Bootstrapping
Branding
Buildings and Energy Systems
Built Environment
Burn Rate
Business Angel
Business Model
Business Model Canvas
Business Plan
Buyout
C
Call Option
Cash Flow
CEO
Chemical industry
Chemistry
Churn Rate
Clinical Studies
Closing (Investment)
CNC Milling
Co-working Space
Code Generation
Collateral
Company Culture
Compound Annual Growth Rate (CAGR)
Consulting
Consumer Goods
Convertible Bond
c
cooperation
C
Copernicus
Cost of Goods Sold (COG)
Creative Economy
Critical Path
Crowdfunding
Crowdsourcing
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CVTL)
Customer Relationship Management (CRM)
Cutting Edge
Cyber Security
D
Data Storage
De-minimis
Debt Swap
Deep Tech
Demo Day
Design Patent
Design Thinking
Digital Innovation Hub
Digital Marketing
Dilution
Disruptive Innovation
Diversity
Drones
Due Diligence
E
E-Mobility
Early Adopter
Early Stage
Earth Observation
Earth Observation (EO)
EBITDA
EBN Innovation Network
Ecosystem
Elevator Pitch
Energy
Enterprise Resource Planning (ERP)
Entrepreneurship
Environment
Equity
ESA – European Space Agency
ESA BA
ESA BIC Austria
Executive Summary
Exit Strategy
F
FabLab
Factoring
f
fake news
F
Family, Friends and Fools (FFF)
Feasibility
f
female founders
F
FFG
Finance
Financial Planning
Financing
FinTech
First Mover Advantage (FMA)
Food & Agriculture
Food Tech
Footwear
Founder
Founder’s Agreement
Freedom to Operate (FTO)
Freemium
f
funding
F
Funding Rate
f
funding tech services
F
Funnel
G
Galileo
Gamification
g
gear technology
G
General Data Protection Regulation (GDPR)
Glossary
GNSS
Google Analytics
Grant
Green Tech
Growth Hacking
H
Hackathon
Health Tech
High-Tech
Hockey Stick Growth
Horizon Europe
Hub
Hustle
I
ICE Matrix
Ideation
Ideentriebwerk
Incubatee
i
incubation program
I
Industry 4.0
Influencer
Infrastructure
Infrastructure & Smart Cities
Infrastructure & Smart Cities
Infrastructure & Smart Cities
Initial Coin Offering (ICO)
Initial Public Offering (IPO)
Innovation
i
insurance
I
Intellectual Property Rights (IPR)
Interest Rate
Internal Rate of Return (IRR)
International Market Rollout
Intrapreneurship
Investment
Investment & Insurance
Investment Round
IoT
J
Joint Effort
Joint Venture
Just In Time (JIT)
K
Kanban
Key Performance Indicator (KPI)
Know Your Customer (KYC)
L
Launch
Lean Start-up
Letter of Intent (LOI)
Leverage
Life Sciences
Liquidation
Liquidity
Loan
Logistics
Long Tail
Low Hanging Fruit
M
Machine Learning
Market Penetration
Market Research
Marketing
Materials
Matrix Charging
MEMS
Mentor
Merger
Micromobility
Milestone
Mindset
Minimum Viable Product (MVP)
Mission Statement
m
mobility
M
Mockup
Monetise
Monitoring
N
Navigation
Negotiation
Networking
NLP
Noise Cancellation
Non-Disclosure Agreement (NDA)
O
Open Data
Open Innovation
Open Source
Options
Organ-on-a-chip
Outsourcing
P
Parking Solution
Patent
Pattern Recognition
Performance Marketing
Pilot
Pipeline
Pirate Metrics
Pitch
p
pitching
P
Pivot
PLC Software
Pre-Seed
Precision Farming
Predictive Maintenance
Private Equity
Process Management
Profit and Loss Statement (P&L)
Profits
Project Advisory Board
Project Management
Proof of Concept

Public Relations
r
red lights
R
Regulations
Remote Assistance
Renewable Tech
Research and Development (R&D)
Return on Investment (ROI)
Risk Management

Robotics
R
Roll-out
Runway
S
Safety & Security
Sales
Satellite Constellation
s
satellite navigation
S
Satellites
Scale Up
Science Park Graz (SPG)
Scrum
Seed Funding
Sensors
Serial Entrepreneur
Series 1,2 & 3 Funding
Serviceable Available Market (SAM)
Serviceable Obtainable Market (SOM)
SFG
Smart Meter
Software as a Service (SaaS)
Software Development
Software Solutions for Digital Asset Management
Space
s
space solutions
S
Speech Recognition
Sport equipment
Start-up
Supply Chain Management
Sustainability
SWAP
Sweat Equity
SWOT Analysis
T
Tax
Team
Team Building
t
tech industry
tech services
technology
T
Technology Readiness Level (TRL)
Tender Evaluation Board (TEB)
Testimonial
Tokenized Markets
Total Available Market (TAM)
Traction
Trademark
Transport
Transport & Logistics
Transport & Logistics
Trends
Turnaround
U
Unicorn
User Experience
User Interface (UI)
User Journey
V
Valley of Death
Valuation
Value Chain
Value Proposition
Value-Added Service (VAS)
Venture Capital
Viral
Vision
Vulture Capitalist
W
Wearables
Web Page
Why?
Wildlife & Natural Resources
WKO
Working Capital
Workshop
Z
Zombie Start-Up
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